Built for the Next Generation of Sound

Campaign Overview

For 30 years, Radial Engineering has helped artists, engineers, and creators deliver dependable sound from studio to stage.

The True to Your Music 30 (TTYM30) campaign celebrates the people, workflows, and creative experiences behind great sound — while looking forward to the next generation of artists and creators shaping the future of music.

This campaign is focused on:

• creativity
• reliability
• professional workflows
• signal integrity
• real-world performance

Campaign Direction

We’re looking for creator content that feels:

• authentic
• educational
• experience-driven
• workflow-focused
• creator-first

The goal is to help musicians and creators better understand: